Value Proposition

Mode Shifting Value

Bus or the band wagon?
Bus or the band wagon?

It has been said that ‘value’ is the monetary, material, or assessed worth of an asset, good, or service. What is not obvious in that definition is the intrinsic (and quite strategic) dependence of human physiology on the assessment making that derivation. The assumption being made in that definition of value or valuation is that humans who have all flocked together are perceiving value in the same manner in order to make a common determination. Careful historians will discern that new markets and opportunities have always arisen when someone perceives the realm in which we exist in a new and novel manner. The shift brought about by Einstein’s concepts might be one example. Those varied sets of situational awareness resulting from benchmarks across the information sciences and technology industry and its historical roots might be another. Unification is no different, but this time the concepts brought to bear on the global economy are more fundamental and they impact every human endeavor without exception.

Value as a function of the flock is populist. Value as a function of truth is principled and strategically enduring. We must then ask what is the source of that truth. Is it ultimately tied to human physiological derived observation or is it something less subjective? Elegant Reasonism is a utility process employing a technological framework supporting epistemological truth as a function of the unified Universe as a philosophical predicate priority consideration entering science. If money is the instantiation of intrinsic value then it become paramount to discern whether your are getting on the bus or the band wagon in order to establish a strategic foundation that will endure. Truth as a function of the unified Universe establishes value that redefines the populist trends. Such a shift might arguably be characterized as a tsunami that will redefine populist perception.

Mode Shifting Axiology

Axiology is the philosophical study of value and here that specifically refers to value derivation in context of the unified Universe. The source of value is maximized when the unified Universe is perceived and engaged. Rhetorically we ask: Can you personally perceive and discern the unified Universe? When you answer honestly ‘no’, your very next ah ha moment needs to be: then there are aspects of the unified Universe which exist that impact the perceptions I hold and which guide my every decision. If you are in business then this single insight may make the difference in the survival of your enterprise. Wise business leaders need to comprehend what this means competitively.



Circa 2019-2020 The Benchmark Was Placed

Once every thousand years or so something transpires, usually in science, that transcends the global economy. The not so subtle implication relative to value is whether or not your enterprise is employing Elegant Reasonism, because if you are not then you can not perceive, much less engage, all that exists. You are missing part of the tapestry. Obviously if that is the case then neither can you derive value from what you can not perceive. The question on the table is what are those implications for you? What liability now exists which you may be completely ignorant of? Then you need to recognize that this website is open to civilization and that means your competitors are learning these implications as well. You then need to ask what you are going to do about it and communicate that to your stakeholders and shareholders. Presumably before they ask you in a not so eloquent manner.


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Elegant Reasonism is Both Disruptive and Sustaining

Elegant Reasonism is disruptive to any status quo thinking not capable of full compliance re unification. Elegant Reasonism is sustaining to any individual or enterprise embracing it exactly because it seeks truth from the unified Universe. The issues being presented here are not new in any sense. Human denial is a powerful influence. The problem here lay in how competition wields Elegant Reasonism. The problem is that the only defense is wielding Elegant Reasonism at least as effective as your competitor and before they use it against you. Apathetic leadership in this case will result in adept competitors mode shifting IP portfolios right out from under their current owners and there will be nothing they can do about it. So, do not say we did not warn you.


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LEEs Empiricism Trap

Many, if not most, believe in empirical evidence. Empiricism is an epistemology in the larger domain of discourse that is philosophy. Elegant Reasonism, joins the list of the various epistemologies with its supporting process and technological framework. While empiricism enjoys broad employment by all of the sciences it has an insidious side in as much as it triggers LEEs Empiricism Trap. Generally what distinguishes one epistemology from another is the source of truth it rationalizes and justifies. Empiricism looks to duplicate, repeat, and gain congruence with observational experimentation. Elegant Reasonism seeks truth as a function of the unified Universe, which generally instantiates that truth in the same way every time but the distinction implies a depth perhaps well beyond duplication, repeatability, and observational congruence. Elegant Reasonism may incorporate all other epistemologies but statistically weights them and their results relative to and respective of the unified Universe. Part of the reason for this is that science has historic and traditional problems with simultaneous truths where all consequences are the same and agree with experiment. Consequently a more rigorous approach is required because science is necessary but insufficient to gain the precipice of unification. Here is where we begin to recognize that unification demands the credible reintegration of everything real and that includes philosophy and science.


Expanded Stages of Grief
Expanded Stages of Grief


Essential context is critical to cognition, communications, and is vital to proper interpretation of all evidence. This is one reason the particular epistemology employed is as crucial as it is because that determines the source of truth used to make those determinations. Understanding the ramifications of encapsulation factors modeling reality are discussed in two articles here: Modeling Reality Part 1, and Modeling Reality Part 2.

Empiricism has one nearly fatal flaw and Feynman dances around it in the above video from one of his 1950s lecture on Knowing vs Understanding. That nearly fatal flaw is the presumption that nature has only one way to instantiate something. There is an innate tendency within Empiricism to commit Langer Epistemology Errors (LEEs) which occur when we mistake abstractions for actual reality. Commission of LEEs is one thing, but not recognizing you are committing them carries with it ramifications they may cause you to completely misunderstand, and consequently misrepresent, evidence. The other side of that same coin may be that if someone else presents evidence derived from processes you are familiar with you may be in denial until your paradigms are properly shifted into cognition. The challenge is that you are the only one that can affect those changes or paradigm shifts to any effect.

Elegant Reasonism amplifies the innovator’s dilemma considerably. The only effective defense against Elegant Reasonism is wielding it better and more effectively than your competition. If you and your organization can only perceive your business in context of EIM A and your competition creates a solution from EIM B’s perspective, encapsulation will prevent and preclude you from recognizing how any of that affects your business until it is too late to do anything about it. Your competitors can mode shift your assets right out from under your feet, unless you mode shift them first and establish your presence relative to that particular precipice. Many of these aspects are discussed In Unification’s Wake, Part 05: Business Impact.

Disruptive To M1/M2 Thinking

Elegant Reasonism is only perceived as disruptive tho those striving to preserve the status quo. Open minded individuals who honestly, perhaps starkly so, interested in improvements due to the scientific method having been philosophically employed. The framework is disruptive exactly because it is capable of mode shifting non-unified thinking into alignment with the unified Universe and there is absolutely nothing entrenched status quo can do to stop that from happening if someone comprehending its implications exercises their discretion, and mercy (or lack there of). Elegant Reasonism therefore represents considerable disruption across the global economic and geopolitical spectrum.  So, global enterprise be warned. Belligerent in this case may destroy everything previously accomplished exactly because interlopers mode shifted your meal ticket.

Sustaining to Unified Thinking

Effectively wielding Elegant Reasonism will establish solid operational foundations for insights. Enterprises employing solid knowledge management based on this framework will persevere where belligerent status quo will be relegated to the dust heaps of history. The reason this is true is the simple fact that every improvement in Elegant Reasonism going forward only improves the foundations of those effectively employing Elegant Reasonism.



Understanding Human Action in context of value derivation is a derivation of the action principles (See EMCS01) inherently intrinsic to human systems. Restful though they may be the evidence chains articulated by Adam Smith, Ludwig von Mises and others are mode shifted and linked. Future investigators will no doubt be keenly interested in how to leverage these insights to develop competitive and sustained value.

Value Considerations

Everyone and every enterprise whose source of value is currently based on any encapsulated interpretive model consistent with M1, M2, or M3 is at risk of having their intrinsic value mode shifted by someone other than them. The only defense is for them to get that work done first. The enterprise’s strategic brand intent should be reviewed and considerd as a function of potentially impacted areas.

Value Derivation

The philosophical study of value and value derivation is called: Axiology. Herein, we mode shift axiology relative to and respective of the unified Universe.

Value Must Be Mode Shifted

Axiology is the philosophical study of value derivation and in that derivation the source of truth is crucial in every aspect of free markets and marketplaces. Insights developed here must be delivered in full cognition of the manner in which they were derived or they will not be understood by your audience. Nor will senior management recognize the associated value. Shareholder value represents the same set of issues and liabilities. These various issues represent significant volatility amplifiers that if ignored might manifest in a proverbial land mine if not treated properly.

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